![Nathan Baugh 🗺️ on Twitter: Nathan Baugh 🗺️ on Twitter:](https://pbs.twimg.com/media/FYWhQkJWIAMPutt.jpg)
Nathan Baugh 🗺️ on Twitter: "Sell the transformation Great storytelling boils down to the transformation the Hero goes through. Nike never sells its clothing — it sells what the clothing can do
![Nathan Baugh 🗺️ on Twitter: Nathan Baugh 🗺️ on Twitter:](https://pbs.twimg.com/media/FS4RYPmWAAETgB9.jpg)
Nathan Baugh 🗺️ on Twitter: "9. Finish with an irresistible call to action. The goal of compelling storytelling is to get your audience to take the action you want. – Turn the
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Cannes Lions: Nike & Wendy's are using creativity as a tool for storytelling & transforming the future: Best Media Info
![NIKE: The story behind the brand. Whether or not you own a pair of Nike… | by BRAND MINDS | Medium NIKE: The story behind the brand. Whether or not you own a pair of Nike… | by BRAND MINDS | Medium](https://miro.medium.com/max/512/1*W1oEL4FzULNlhtbv51K2HA.jpeg)
NIKE: The story behind the brand. Whether or not you own a pair of Nike… | by BRAND MINDS | Medium
![Nike's “Never Too Far Down” Commercial Does Storytelling Right | by Akos Peterbencze | Better Marketing Nike's “Never Too Far Down” Commercial Does Storytelling Right | by Akos Peterbencze | Better Marketing](https://miro.medium.com/max/1400/1*BnoSug-BwzCYlOlB6txzEQ.jpeg)
Nike's “Never Too Far Down” Commercial Does Storytelling Right | by Akos Peterbencze | Better Marketing
![Zain Kahn on Twitter: Zain Kahn on Twitter:](https://pbs.twimg.com/media/FaxGvNvVUAApJ5T.jpg)
Zain Kahn on Twitter: "1. A character: • Choose your target customer • Identify what they want • Make this the centre of your story Example: Nike chose underrepresented girls who want
![Why is 'Just Do It' more than a tagline, how is it a Narrative? – Storytelling Built For Innovation Why is 'Just Do It' more than a tagline, how is it a Narrative? – Storytelling Built For Innovation](https://spendloveandlamb.files.wordpress.com/2018/11/the-original-nike-logo-artwork-by-carolyn-davidson.jpg?w=1000)