![HUGO BOSS drives brand position and return on investment by developing an alternative to last-click measurement and investing in specific generic search terms. HUGO BOSS drives brand position and return on investment by developing an alternative to last-click measurement and investing in specific generic search terms.](https://storage.googleapis.com/twg-content/original_images/Screen_Shot_2017-08-18_at_7.43.46_PM.png)
HUGO BOSS drives brand position and return on investment by developing an alternative to last-click measurement and investing in specific generic search terms.
![HUGO BOSS drives brand position and return on investment by developing an alternative to last-click measurement and investing in specific generic search terms. HUGO BOSS drives brand position and return on investment by developing an alternative to last-click measurement and investing in specific generic search terms.](https://storage.googleapis.com/twg-content/images/d173b_Hugo-Boss-BANNER_fCilPXf.width-1200.jpg)
HUGO BOSS drives brand position and return on investment by developing an alternative to last-click measurement and investing in specific generic search terms.
European Shares Rebound on Strong Earnings, M&A Speculation Boosts Hugo Boss | Investing News | US News
![HeiQ AeoniQ “game-changing” decarbonizing yarn endorsed by HUGO BOSS and The LYCRA Company - HeiQ Materials AG HeiQ AeoniQ “game-changing” decarbonizing yarn endorsed by HUGO BOSS and The LYCRA Company - HeiQ Materials AG](https://977604.smushcdn.com/2805734/wp-content/uploads/2022/02/HeiQ-AeoniQ_Key-Visual-_Landscape_3000px-scaled.jpg?lossy=0&strip=1&webp=1)