Strategic Analysis of Nike, Inc
Brand Knowledges Structure-Nike vs Adidas
What is direct to consumer (DTC) ecommerce: How to sell DTC the right way
NIKE: Great Company But Price Is A Tough Hurdle (NYSE:NKE) | Seeking Alpha
Nike E-Commerce: How Nike's DTC Strategy Hits 50% Digital Penetration
Brand Knowledges Structure-Nike vs Adidas
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity - Kevin Lane Keller, 1993
Exploring Nike's Brand Positioning | fisovee
Nike Vs. adidas: An Undisputed Leader | Seeking Alpha
Measuring Brand Equity | SpringerLink
Nike Business Model
Nike Market Segmentation, Targeting, and Positioning | EdrawMind
Ch.11 creating brand equity Flashcards | Quizlet
Nike's Brand Positioning: Just Do It, But Differently
Brand Knowledges Structure-Nike vs Adidas
A consumer-based brand performance model for assessing brand success - Sebastian Molinillo, Yuksel Ekinci, Arnold Japutra, 2019
Nike Marketing Mix (4Ps) Analysis | EdrawMind
Brand awareness, marketing budgets, data: 5 interesting stats to start your week
The six must-haves to achieve breakthrough growth in e-commerce D2C | McKinsey
